|Berkshire Trendsetters Being Honored|
|02:48PM / Tuesday, May 29, 2012|
PITTSFIELD, Mass. — The Berkshire Visitors Bureau and 1Berkshire will present the second annual Berkshire Trendsetter Awards on Thursday, June 7, at 6 at the Boston University Tanglewood Institute in Lenox.
The awards recognize individuals, businesses and communities for their outstanding marketing and economic development efforts in the Berkshires and will be presented as part of the Celebrate the Berkshires event.
A catered cocktail hour reception will include a preview of approximately 30 select items from the Berkshires Dream Auction. Following the reception, awards will be presented in the categories of Overall Marketing, Workforce Development, Marketing on a Shoestring,
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|Chamber Sets Free Workshop on QR Codes|
04:11PM / Monday, August 22, 2011
PITTSFIELD, Mass. — The Berkshire Chamber of Commerce will offer a workshop designed to help area business owners utilize cutting-edge marketing techniques to generate leads, sales, and overall interest in their business.
"Mobile Marketing 101: Decoding the QR Code" will be held from 8:30 to 10 a.m. on Tuesday, Aug. 30, at the Beacon Cinema on North Street.
Julie Fruscio, business development and marketing coordinator at Excelsior Printing Co., and Ashley Sulock, director or marketing and communications at the Berkshire Chamber of Commerce, will lead the presentation.
The presenters will discuss QR Codes and help attendees understand how to best leverage these
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05:43PM / Monday, January 17, 2011
Cranwell Resort, Spa and Golf Club has launched a nifty app for iPhone and Android. The Cranwell app offers a guide to the hotel's amenities, recommendations and special offers. Plus it features a map of activities in the Berkshires.
"The way that our customers search for and book their vacation experience is shifting," said Norma Probst, director of marketing for the resort. "This new feature will enable us to connect with our guests and prospective visitors before, during and after their stays."
The app, one of 20 hotel and resort apps developed by DeCare Systems Ireland Ltd., offers quick access to real-time reservations and Cranwell phone and email contacts and
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|Qualprint Calendar Nabs Silver|
04:25PM / Friday, May 21, 2010
Qualprint's 2010 calendar nabbed a silver award from the 2010 Calendar Marketing Association.
We especially like the calendar full of Berkshire scenes was dedicated to the late Joel Librizzi, a professional photographer who served for 26 years as one of the calendar contest judges for the company. Joel, who died in June 2009, spent his career as a photojournalist at The Berkshire Eagle. He was well known as a talented artist and generous friend.
The National Calendar Award was given in the division of Most Creative Marketing Application for a custom/corporate calendar. The annual full-color
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|South Adams Exposes Retail Clients|
|By Tammy Daniels,|
06:26PM / Tuesday, April 20, 2010
ADAMS, Mass. — If everyone at the South Adams Savings Bank is wearing a promotional T-shirt, it must be the first Monday of the month, when the bank quite visibly takes care of business.
The bank's found a way to help its commercial clients by offering free advertising. The concept's simple: Provide a space for business clients to showcase business cards, brochures and fliers. Then pick one to be featured for a whole month on the South Adams Web site.
The dividend: You can't buy that kind of advertising.
"Oasis Liquors was the first one we featured," said bank
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