Brian Herr says he'll represent the people of Massachusetts, not the party that put him on the ballot. His campaign site is here.
PITTSFIELD, Mass. — In 2010, Brian Herr said what he was supposed to say. He did what he was told to do.
But, he still lost the race for U.S. Senate.
This time, Herr isn't going to let the political insiders and strategists run his campaign.
"When you declare and you are reasonably viable and credible as a candidate for U.S. Congress, a lot of people put their fingers into your campaign, in you. They try to control you and mold you and they try to steer you," Herr said.
"I let some of that go on in 2010 and I shouldn't have."
The Hopkinton Republican says he learned a valuable lesson as he again vies for a seat in Congress.
Herr is challenging Democrat Edward Markey, who won the U.S. Senate seat in a special election last year to replace now Secretary of State John Kerry.
"I learned what to do. I learned what not to do and we're applying those lessons to this race," Herr told the Berkshire County Republicans on Tuesday.
Herr says he'll be speaking from his own experience and beliefs as he builds a campaign. He says there is a new way to govern and he is the leader to do it.
"A lot of people in politics today will just tell you what is wrong with the other side. They'll complain and they'll always be looking in the rearview mirror," Herr said.
As a selectman in Hopkinton, Herr said his board implemented new rules when the town faced financial troubles. A hiring freeze put in place and a new procedure forcing department heads to justify their funding was put in place. That focus on not taxing the citizens turned into excess levy capacity, leading to an underride this past spring when voters reduced Hopkinton's levy capacity by $1.25 million.
As the economy turned around, Herr said there was a need for more firefighters, an increase in service voters were more willing to provide.
"I believe in government but only when it is managed well," Herr said.
It is that type of "running government like a business" that Herr says he'll bring to Washington, D.C. He has spent nearly 30 years in the private sector focused mostly on commercial construction. Most recently, he is an account executive at WESCO Distribution, a company supplying industrial electronics.
"I get the real world we are all in. I get what it is like to pay people. I know what it is like to hire," Herr said. "Jobs come from understanding the private sector."
The University of Pittsburgh graduate moved the Massachusetts after college to work at Westinghouse. He has a wife and five kids and is serving his second term as a Hopkinton selectman.
"We have partisan elections by law. So the three times I've been elected, it said Brian Herr and Republican next to my name. I've always run as a Republican in a small town here in Massachusetts and I've won. I've won by building a coalition of voters in the community," Herr said.
"You have to build a coalition to win. I've had success doing that and that's what I am doing in this campaign for U.S. Senate."
That strategy has given him optimism in this campaign. However, he has so far flown under the radar in the political sphere. Some reports say he lacks the signatures to get on the ballot. Herr says that is exactly how he wants it.
"We are the raging underdog. I get it, but I am not crazy. We can win it. We are building a foundation, an organization, a brand that post-Labor Day, we will catch fire," Herr said. "Don't worry about the fact that you've never heard my name. Don't panic. Don't think there is no chance because there is."
When the campaign does "catch fire" Herr told his fellow Republicans that even they won't like what he has to say all of the time. That is because he isn't following the party lines like he did before.
"When you hear my name and see reports in the media, you will scratch your head a couple of times and think 'why would he say that, that's not what I think. That is not necessarily how I feel.' It is what I believe as a person and not because there is someone telling me what to say," Herr said.
Herr met with local Republicans at Zucco's Restaurant in Pittsfield on Tuesday.
And that is also how Herr says he'll represent the people of Massachusetts.
"I don't believe in harsh partisan squabbles. I don't believe in behaving like a 2-year old. I don't blame the other side," Herr said. "I don't play the blame game.
"I will go to represent the people of Massachusetts, not the Republican party."
Particularly, he is looking at Washington as being full of "dysfunction" and wants to be elected to solve problems. One of the key issues Herr sees is repealing the federal Affordable Care Act in favor of states' making their own decisions.
"In Massachusetts, we had a process and a plan that we were working on and it got derailed," Herr said.
"We made the decision. You may not agree with it but we, collectively, made the decision a few years back for universal health care in Massachusetts. I support that. It is a Massachusetts issue, not a national one."
Immigration, too, is taking a heated role in the debates in Washington and Herr, whose parents emigrated to the States, says there needs to be a "reasonable" reform of the program. He said the "crisis of the moment" shouldn't dictate policy but reform should happen to give a path to citizenship while keeping illegal immigrants out.
"Today, the process manages the officials. It should be the exact opposite. In any organization — whether it be a media outlet, a business or General Dynamics — the management has to manage the process. The leaders have to manage the process. But right now, the situation with immigration in America, the situation is dictating what happens," Herr said.
Herr also says a balanced budget amendment and term limits would dramatically change the political landscape.
"I believe term limits will create a far different mindset for elected officials. If you know that you are going home in a few years to live in the world you are creating. If you know you are going home to operate a business that has to operate under the rules and regulations you are creating, you will probably think a little more about what you are doing," Herr said.
Herr is the only Republican in the race so far. He has partnered with Mass Victory, a Republican organization representing all of GOP campaigns, to lay down his campaign fundraising and organizing strategies.
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Brian Herr says he'll represent the people of Massachusetts, not the party that put him on the ballot. His 
Herr met with local Republicans at Zucco's Restaurant in Pittsfield on Tuesday.
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