Winstanley's ads for Berkshire Money Management had people talking. They also won the firm an advertising award.
LENOX, Mass. — A tin of bandages, a Petri dish, and Ben Franklin with a black eye were among the winning entries submitted by Winstanley Partners at the regional ADDYs on March 18, presented by the American Advertising Federation and the Western Mass. AdClub at CityStage in Springfield.
A Petri dish full of HoHo virus won Winstanley one of 10 gold ADDYs.
The the marketing and design agency, which merged with its sister company — Web-development firm Lenox Softworks — in January, submitted entries in a number of categories ranging from interactive design to nontraditional marketing. Ten entries earned gold awards, nine silver and four bronze; the 10 gold-winning entries will be forwarded automatically to the national ADDY competition in June.
Winstanley Partners also shares the majority of this year's regional ADDY wins with a range of local clients, including Michael Wainwright Designs of Great Barrington, Berkshire Money Management and Wahconah Park of Pittsfield, Smith and Wesson of Springfield, the Norman Rockwell Museum in Stockbridge, St. Ann's Church of Lenox and Southworth Paper Co. and laminate manufacturer Suddekor, both based in Agawam.
The agency also had a strong showing in interactive promotional design, as it has in previous years. Winstanley Partners' 2009 holiday mailer, a Petri dish with jingle bells that proclaimed the start of "Chimney Flu Season and the H0H0 virus" and linked to an online game, earned silver awards in the categories of self-promotion and mixed media.
The AAF, a not-for-profit industry association, is headquartered in Washington, D.C. It's the country's leading trade association for the advertising industry, and conducts the ADDY Awards through its 200 advertising clubs and 15 districts, receiving more than 60,000 entries annually.
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